Face Masks: Types, Which to Choose and How Often to Use Them

Few things feel as good as a little self-care time with a face mask. It is that moment when you slip on your headband, put on your favorite show and give your skin some extra love. But not all masks do the same thing: some hydrate, some purify and some work while you sleep. In this guide we explain which one to choose and how to use it so it is worth your time.

Types of face masks

Sheet masks

These are sheets soaked in a concentrated essence. Leave them on for 15 to 20 minutes for instant hydration. They are a Korean skincare classic and perfect before an event because they leave skin dewy and makeup-ready.

Gel masks

Fresh, lightweight textures, ideal for hot weather. They soothe and refresh, and usually suit every skin type.

Peel-off masks

Apply a layer, let it dry and peel it off in one piece. They leave skin feeling clean and smooth. Avoid them on very sensitive areas or spots with fine hair that could pull.

Clay or purifying masks

They help absorb excess oil. Ideal for the T-zone on oily or combination skin. Do not let them dry until they crack completely: remove them while they are still slightly damp.

Sleeping masks

They work like a richer cream applied as the last step of your night routine and left on overnight. You wake up with soft, rested-looking skin.

Targeted masks

Eye patches or lip masks designed for more delicate areas.

Which one should you choose for your skin?

• Dry skin: hydrating sheet masks and sleeping masks.
• Oily skin: clay or peel-off on the T-zone and a light gel everywhere else.
• Combination skin: multi-masking, with a different mask on each zone.
• Sensitive skin: gel or sheet masks with soothing ingredients like cica or aloe.
• Dull skin: masks with vitamin C or brightening extracts.

How to use a face mask, step by step

1. Cleanse your face so your skin is ready.
2. Apply toner (optional) to prep your skin.
3. Apply the mask according to the package directions.
4. Stick to the recommended time. Longer is not always better.
5. Remove the mask. With sheet masks, massage in the leftover essence until it absorbs.
6. Continue your routine: serum, eye cream and moisturizer.

How often should you use face masks?

• Sheet and gel: 2 to 3 times a week, or even more if your skin loves it.
• Clay and peel-off: 1 or 2 times a week.
• Sleeping masks: 2 to 3 nights a week, or daily during dry seasons.

Common mistakes

• Leaving a sheet mask on until it dries. It can end up pulling moisture away.
• Letting clay dry until it cracks. It can over-dry your skin.
• Applying peel-off over brows or the hairline.
• Washing your face right after a sheet mask. Let the essence absorb.
• Forgetting moisturizer afterward when using a purifying mask.

Tips for an at-home spa ritual

• Keep sheet and gel masks in the fridge.
• Use a headband to keep hair off your face.
• Use the waiting time to add eye patches and a lip mask.
• Before an event, apply a sheet mask that same morning.

Find it at BeautyRosee

Our boutique has masks for every need:

• Hydrating Korean sheet masks, like the ones from Esfolio.
• Gel masks and vitamin C serum masks from Goodal.
• Collagen sleeping masks from Amuse.
• Oatmeal peel-off masks from Simply Bella.
• Gel eye patches to complete your ritual.

Find them in Skincare, Goodal and Amuse.

FAQ

Can I use a face mask every day?

Hydrating sheet or gel masks are usually well tolerated daily. Purifying and peel-off masks are best limited to once or twice a week.

Does a face mask go before or after serum?

Sheet, gel, clay and peel-off masks go before serum. Sleeping masks go last, in place of or on top of your cream.

Can I reuse a sheet mask?

No. They are single-use for hygiene. You can use the leftover essence in the pouch on your neck and chest.

Is a tingling sensation normal?

A slight tingle can happen, but if you feel burning or redness, remove the mask right away and rinse with water.

Give yourself that moment

A face mask is a small luxury your skin and your mood will thank you for. Choose the right one for you and make it part of your week. Explore our options in Skincare.