Cloud skin: how to get the trending soft-focus finish

If you have seen faces that look as soft as a cloud, with a finish that is neither matte nor shiny, you are looking at cloud skin, this season's trending finish. After years of glass skin and very dewy looks, the trend is moving toward something more diffused: velvety skin, a touch of blush and no harsh shine. The best part is that it only takes a few products and simple techniques.

In this guide we explain what cloud skin is, how to prep your skin and the makeup steps to get it at home, whether your skin is dry, combination or oily.

What is cloud skin

Cloud skin is a makeup finish that mimics the soft, fluffy texture of a cloud. Skin looks even, pores look blurred and there is a very subtle glow that seems to come from within. It is not about covering everything, but about softening.

Its main features:

• Semi-matte or velvety finish, never cakey.
• Diffused blush in pink or peach tones.
• Light to medium coverage that lets skin show through.
• Soft, blurred lips with no sharp edges.

Cloud skin vs. glass skin

Glass skin aims for a very shiny mirror effect, while cloud skin is all about softness. Think of the difference between glass and velvet. That is why this finish tends to suit combination or oily skin that does not feel comfortable with so much shine, although it also works on dry skin when well hydrated first.

Step 1: prep your skin

A diffused finish starts with well cared-for skin. If skin is dehydrated, powder clings and the cloud effect is lost.

1. Cleanse gently. Use a cleanser that does not leave skin tight.
2. Hydrate in thin layers. A hydrating toner or serum followed by a light cream helps makeup melt in.
3. Sunscreen during the day. Choose a texture that does not feel sticky.
4. Wait a few minutes. Let everything absorb before applying makeup so your base does not slide.

If your skin is oily

Use a gel cream and keep a mattifying primer to the T-zone only. This controls shine without drying out your cheeks.

If your skin is dry

Apply a richer cream and let it settle well. Avoid too much powder where skin feels tight.

Step 2: light, blurred base

The key to cloud skin is the base. Look for blur or velvet-finish formulas and use a small amount.

• Place foundation in the center of the face and blend outward with a damp sponge or dense brush.
• Use concealer only where you need it: under-eyes, around the nose and small spots.
• Build coverage little by little instead of applying one thick layer.

Step 3: blush is the star

Blush is what gives that fluffy look. Cream or bouncy-texture blushes melt into skin and create a very natural diffused effect.

1. Apply blush to the cheeks with your fingers using light taps.
2. Blend toward the temples and a little across the bridge of the nose.
3. For more intensity, add a touch of powder blush in the same shade on top.

Step 4: set with soft powder

This is the secret to going from dewy to cloud skin. Use a fine translucent powder with a large fluffy brush.

• Press powder into the T-zone and around the nose.
• On the cheeks, sweep the brush with almost no product to soften without dulling the blush.
• Finish with setting spray from a distance to melt all the layers together.

Step 5: matching lips and eyes

To complete the look, go for blurred lips in pink or nude tones and simple eyes with mascara and brushed-up brows. A touch of lip oil in the center of the lips keeps things soft without competing with the skin finish.

Common mistakes

• Using too much powder and leaving skin flat.
• Skipping hydration on dry skin.
• Applying very shiny highlighter, which breaks the velvet effect.
• Carving contour with harsh lines.

Find it at BeautyRosee

Prep your skin with products from our Skincare collection and build your look with foundations, blushes and powders from our Makeup collection. To see the latest arrivals, check our New Arrivals.

Frequently asked questions

Does cloud skin work on oily skin?

Yes. In fact, it is one of the trends that suits oily skin best because it aims for a velvety finish. Use lightweight products and control shine in the T-zone with powder.

Do I need a special foundation for cloud skin?

It is not required, but a blur or semi-matte foundation helps a lot. What matters is applying thin layers and blending well.

What type of blush is best for this look?

Cream or bouncy-texture blushes blend best and create the diffused effect. You can set them with a powder blush in the same shade so they last longer.

How do I make cloud skin last all day?

Hydrate well first, use primer where you get shiny, set with fine powder and finish with setting spray. Carry blotting papers for quick touch-ups.

Get your cloud skin today

Cloud skin proves that less can be more: cared-for skin, thin layers and well-blended blush. Explore our collections, pick your favorites and create your own cloud finish this season.